RIFF Pops up in SOHO!

As I was walking to THINK, to get my daily dose of Joe, I noticed a brand new store across the street. The windows had tons of images of Steven Tyler and leopard print scarfs throughout. But to my surprise, the doors were locked! I am a sucker for animal print and denim. I can’t wait to get inside of RIFF to see what drama Tommy Hilfiger will be giving! Yes, Tommy Hilfigher has opened a pop-up shop on Bowery St. RIFF, inspired by music, will be open for three months and will sell a variety of music related merchandise and apparel.