“The New Realism” was the look du jour at the DKNY FW 2012 runway presentation.

Wella Global Creative Director, Care & Styling, Eugene Soulieman created this deep side part with sleek straight hair ponytail look “ to create a hair look that was rich and refined but also with a hint of youth to bring the evening feeling back to a fresher day look”.

Bring the runway to your way with PURE Straight!

For more Fashion Week style tips from the Wella Professional team, be sure to follow them on Twitter : @WellaHairUSA