We're almost certain that everyone loves Essie Nail polishes because they always have the coolest shades. Now the brand is extending it's line with their first professional gel service that boasts 36 colors. The gel line will not be damaging to the nails as most gels are. Essie states that "Essie Gel is designed to last on the nails for 14 days and the formula contains keratin, which delivers vitamins B5 and E to the nail for conditioning." The service will be available in October and cost about $35.