Rihanna for Balmain

The creative director of Balmain, Olivier Rousteing, announced that Rihanna will be the new face of the French fashion line for Spring 2013. Below are some of the photos posted to her personal Instagram!

BadGal's New Bangs

The ever-changing Rihanna is at it once again, with her new bangs and bob look. You may be wondering if this is the same exact look she rocked a few years prior. It’s not! This look is a little more disheveled and messy, and a little less “Good Girl”.  She adds to her ‘BadGal’ image with thigh high boots and a tiny leotard.  Whatever she does, she’s always in her own lane and we love her for it!

Custom Colored Halloween Hair

Complete your costume with colorful tresses this Halloween. Whether you're going as Poison Ivy or Cruella Deville, adding a colorful wig can bring your character to life! Love these looks and want it past Halloween? Have your colorist dye your Indique Pure Wavy hair in the perfect hue for your do! 

Rihanna For Rolling Stone

Our Basian goddess has done it again! The Internet is buzzing with the outtakes from Rihanna's photo shoot with photographer Terry Richardson.  Rihanna and Richardson teamed up for her March 2013 spread for Rolling Stone magazine. Of course, the pop princess was effortlessly beautiful and outrageously fierce.

If you are a fan of Rihanna's edgy and versatile hairstyle, try PURE Curly to achieve this look. While straight, Pure Curly has lots of body and holds voluminous curls or waves. Then! For the semi curly look, simply apply water  and your favorite leave- in conditioner mixture to the ends of your hair using a spray bottle.

Ready. Set. Snatched!

Top Knot and High Bun Heaven

When it comes to universally-flattering hairstyles, we’ve noticed that our celeb hair favorites are going up.. up.. and away…with oh so chic top buns! They’ve been all the rage in recent months, and we’re especially loving this look for the holiday season. Get the look with straight and wavy textures from our Pure, Bounce, and Sea collections

Rihanna's Nude!

Rihanna looked stunning last weekend as she debuted her new fragrance, Nude, last weekend in Century City California!! The event introduced the fragrance to fans at Macy’s Westfield. Nude is currently sold exclusively at Macy’s then released to other retailers in February. Its definitely an add on to our Christmas list!!  

Get Rihanna's GQ Look

Rihanna graced the GQ Man of the Year awards with amazing hair.  To achieve her look try our PURE Straight texture in 18 inches with super sleek edges laid to perfection, apply a vibrant red lip and Viola instant glam!

Rihanna's New Fragrance "NUDE"!

The mega star is coming out with the a new frangrance next year and decided to give a glimpse to her 26 million followers!! Rihanna tweeted ‘Here is my new add for a brand new fragrance #NUDE !!! Make sure you smell sexy, especially naked, this fall!!!’ For the campaign ad, Rihanna is seen sporting sultry platinum locks with a flirty lace cream top #FIERCE   We are excited to try this new fragrance!


Hollywood Inspiration: Michelle Pfeiffer in Scarface

Scarface is a classic movie known for its raw depiction of druglord “Tony Montana” played by Al Pacino, gritty language, and plenty of violence. But the movie is also known for its glamorous leading lady, Michelle Pfeiffer, who played the character “Elvira Hancock,” love interest of Al Pacino. Her style was elegant, chic, sexy, and bold, with flamboyant jewels, high slit skirt suits, and gowns with plunging necklines and low cut backs. Elvira’s style has been channeled by several celebrities through out the years including J.Lo, Rihanna, and more. Check out more of “Elvira’s” looks below, and see your favorite celebs inspired by her style below.


 Rosie Huntinton-Whitley

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Rihanna On The Cover Of ELLE France April 2012

The Bajan singer-turned-actress is gracing the covers of ELLE magazine once again…. this time it’s in France! With the words “sans risque on n’existe pas”, meaning ”Without risk we don’t exist”, Rihanna stuns in an Atelier Versace Spring 2012 Collection tangerine mini dress.

Shot by Tom Munro, Rihanna is sure to give us pure sexy!