London Fashion Week: ACNE SS '13 by WELLA!

The Acne SS ‘13 show created the “Handsome Women” look to bring its presentation to life. The Global Creative Director of Wella Professionals, Eugene Souleiman, used a sculpted and clean look with a simple ponytail. The trick was all in the angled partings which gave “touches of Victoriana, equestrian, punk and bondage.” The gel stripe technique created a glossy “architectural feel” from the runway’s lighting. Anyone can try this cool technique!

Get the look:

1. Start with clean freshly washed and conditioned hair.

2.   Blow dry flat using Wella Professionals Flowing Form Smoothing Balm to create a smooth sleek finish.

3.  Straighten hair to ensure perfectly smooth hair then make a deep side, centre or diagonal parting.

4.  Section the hair into three, back, left and right and brush the back section smoothly down and tie tightly off at the nape of the neck.

5. Pull back the right side of the hair taut, brushing smooth with Wella Professionals Stay Firm Finishing Spray to create a perfectly smooth look and tie into the pony tail.

6. Repeat with the left side.

7. Taking a tinting brush, paint on a stripe of Wella Professionals Sculpt Force Flubber Gel down one side of the hair line to the top of the ear. Using a diffuser, dry the gel strip to ‘set it’.

8. Finally spray a light mist of Wella Professionals Shimmer Delight Shine Spray to create a perfectly sleek look.

WELLA tells us how to get the OSCARS 2012 looks!


Styled by Wella Professionals Celebrity Stylist Andy LeCompte
The Look:  Very old Hollywood glamour, channeling the 1950s Grace Kelly finger waves to complement her Armani Privé gown.

Here’s how Andy suggests getting the look:

  1. Start with dry hair and use a small amount of Wella Professionals Natural Volume Styling Mousse at the roots.
  2. Set hair in steam hot rollers by rolling hair straight back from the head.  This gives hair texture and curl.  Use smaller rollers in the back to create a tighter curl, then pin hair underneath into a faux bob.
  3. Lightly mist with Wella Professionals Dynamic Fix 45 Second Crafting Spray, then back comb and tease at the root.  Brush out the finger waves into place and set with Wella Professionals Stay Essential Finishing Spray.


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NYFW FW 2012: Hair at Narciso Rodriguez



Narciso Rodriguez’s Fall is a tailoring masterpiece, full of sharp lines, angles, and color. 

Eugene Souleiman of Wella Professionals created a look of Sleek Perfection; “there is a feeling of strength and perfection within this look, it’s very precise and controlled which gives it a super modern feel.”

This super chic look can go from the runway, to the office, and beyond!





Rebecca Romijn at the Heart Truth’s Red Dress Fashion Show

  Wella Professionals Celebrity Stylist Andy Lecompte created Rebeccas Romijn’s sexy, touchable bedroom hair for the Heart Truth’s Red Dress Fashion Show to kick off New York Fashion Week!Here’s how you can recreate this date-ready look, just in time for Valentine’s Day:1.          First, he primed Rebecca’s wet hair with Wella Professionals Velvet Amplifier to smooth out hair follicles for the ultimate end-look. 2.          After blowing the hair out with a large round boar bristle brush, he then pinned her hair back in large Velcro rollers for extra flow and volume, letting them sit for 15 minutes3.          To create fluidity and texture, he lightly brushed out her hair and coated her strands with Wella Professionals Ocean Spritz Beach Texture Spray for a matte look and a soft hold4.          Her hair was separated into two sections and softly pin-wheeled the hair to bend her curls for a more irregular curl, pressed the coils with his fingers and then let the hair down5.          To finish, he back-combed the hair at the root for added volume and then he sprayed the overall look with Wella Professionals Stay Essential Finishing Spray                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   

SAG Awards 2012

Amber Heard, Emma Stone, Jane Krakowski, Sarah Hyland, Sofia Vergara, & Viola Davis were amongst our favorites on the red carpet of SAG Awards 2012! A common trend on the carpet, were gorgeous up do’s and a color story of black, white, and fuschia evening gowns. WELLA Professional, Mara Rosak, styled Emma Stone: “Emma’s dress was my inspiration. I wanted to create a smooth, polished up-do with a bit of a modern 50’s feel.”

Step-by-Step Styling

1.       Part the hair to the side then apply Wella Professionals Velvet Amplifier to wet hair and blow dry smooth

2.       Add a pump of Wella Professionals Mirror Polish to hands and apply lightly to hair, starting at the ends, to smooth out any fly aways

3.       Tease the crown of the hair to add a little height and pull into a mid-height ponytail

4.       Twist the ponytail and then wrap into a bun and secure with bobby pins

5.       Spray all over with Wella Professionals Stay Firm hairspray




Wella Color Ambassador Aura Friedman spotted popular trends on the Golden Globes 2012 red carpet this past week. One trend that was apparent was the Retro style.

“I loved the retro-styles 60’s styles that popped up on the red carpet this evening – very unexpected. It was both bad-ass and darling to see these girls bring these styles on to the red carpet.” – Wella Color Ambassador Aura Friedman

Stars sporting this look included Nicole Richie, Zooey Deschanel, Frieda Pinto, Tina Fay and Michelle Williams (styled using Wella)


Wella Styles the 63rd Annual Prime Time Emmy Awards

On Sunday, September 18th, 2011 Hollywood’s elite descended on the red carpet at for the 63rd Annual Prime Time Emmy awards. Starlets Emily Blunt, Heather Morris, Gretchen Mol, Nina Dobrev and Julianne Hough had their locks styled using Wella Professionals. Here’s how their stylists created the look for their big night:
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Fun with Indique Hair at Cynthia Rowley Boutique, West Village NYC